Education is Power
Public secondary schools charge as much as $400 for tuition in Kenya and Tanzania, countries where the average family income is only about $2 per day. Education is Power works to raise money to pay tuition for students who commit to giving back to their communities. And they work with Canadian students to do it. But rather than Western students contributing to help students "over there," Canadians meet their East African peers via video chat.
When Education is Power came to Block by Block with a desire to tell the story of their organization to a broad audience, our team sprung into brainstorm mode (a mode we love).
One of the most compelling aspects of Education is Power is the exchange between the kids in Africa and Canada. How could we convey the power of that interpersonal dynamic in a video? Sure, we could have just shown a few video chat sessions and called it a day. But we wanted the audience to feel as if they were in the room with the schoolchildren.
The solution? An interactive project, in which students on both sides of the exchange took photos of their daily lives and shared them live during the chat. Capturing the reactions of each group of kids after they saw a “day in the life” of each other, highlighted what makes Education is Power unique. The organization is helping fund students in Africa, but it’s also decreasing the global divide between students across the world.
The goal of this video was to produce a piece that could stand alone to tell Education is Power’s purpose. Block by Block developed the interactive project, produced the video, and consulted on distribution strategies. The two videos are used on social media, in meetings, and at events to make other schools and individuals aware of Education is Power and their programs and fundraisers.